Listening. Understanding. Engaging.
X Factor Communications is a social media marketing and influencer relations consultancy specialising in B2B.
We help clients plan, set up and manage their presence on social networks.
We specialise in helping clients identify and connect with target audiences such as customers, new business prospects, media, analysts and other key influencers. We then help nurture those connections in support of clients' commercial objectives.
We work with clients in Europe and beyond, with a particular focus on outsourcing, digital, technology, cloud computing and financial services.
We also mentor CEOs on social media marketing and in developing their personal social media brand.
Welcome to the blog! You can see my blog posts below.
We specialise in three main areas, all within the B2B sphere:
Our longest-standing client is Banner Managed Communication (BMC) the business communications specialist.
We've worked with Professional Outsourcing Magazine, the leading magazine for the outsourcing community, for the past five years.
We have worked with The Shared Services Forum since early 2015
Another long-standing client is a leading global BPO analyst firm.
Our major cloud computing client is a household name and one of the global giants of the sector. We have worked with them since 2012.
X Factor Communications is headed by Tony Wood who is recognised as one of the UK's leading B2B social media experts.
Prior to setting up XFC, Tony was a founding director of Virgin Money, where he spent more than a decade in various board-level marketing, brand and PR roles.
X Factor Communications has helped us put Social Media at the centre of our PR and Marketing strategy.
Peter Ballard, Managing Partner, Foolproof
Tony is authoritative in the fast-moving world of social marketing. He brings progressive thinking, deep insights and flair to his work.
Andrew Burnett, Partner, Burlywood Capital
We decided to bring in an expert in social media to establish our presence and strategy so we turned to Tony. There has been a significant uptake in subscriptions and general traffic to our website...it has been well worth the ongoing investment.
Nigel Winter, Publisher, Professional Outsourcing Magazine
Your contribution over the past nine years has been highly valued …a real asset to the business. I miss having you around!
Sir Richard Branson, Chairman Virgin Group