• Listening. Understanding. Engaging.

    X Factor Communications is a social media marketing and influencer relations consultancy specialising in B2B.


    We help clients plan, set up and manage their presence on social networks.


    We specialise in helping clients identify and connect with target audiences such as customers, new business prospects, media, analysts and other key influencers. We then help nurture those connections in support of clients' commercial objectives.


    We work with clients in Europe and beyond, with a particular focus on outsourcing, digital, technology, cloud computing and financial services.


    We also mentor CEOs on social media marketing and in developing their personal social media brand.


    XFC's MD Tony Wood was ranked as the UK's 13th most influential B2B Marketer of 2015 by Onalytica.


    Tony is also ranked one of the UK's Top 50 UK Marketing and Advertising Influencers


    Tony was named a Career Experts' 'Top 18 UK Digital Marketing Influencer', 2016

  • My Blog

    Welcome to the blog! You can see my blog posts below.


    We specialise in three main areas, all within the B2B sphere:


    Our longest-standing client is Banner Managed Communication (BMC) the business communications specialist. 


    We've worked with Professional Outsourcing Magazine, the leading magazine for the outsourcing community, for the past five years.


    We have worked with The Shared Services Forum since early 2015


    Another long-standing client is a leading global BPO analyst firm.


    Foolproof is an experience design consultancy with offices in London, Norwich and Singapore. Foolproof has been an XFC client for more than seven years.


    We have worked with HeathWallace a leading global experience design agency since early 2014

    Cloud Computing

    Our major cloud computing client is a household name and one of the global giants of the sector. We have worked with them since 2012.


    X Factor Communications is headed by Tony Wood who is recognised as one of the UK's leading B2B social media experts.


    Prior to setting up XFC, Tony was a founding director of Virgin Money, where he spent more than a decade in various board-level marketing, brand and PR roles.


    X Factor Communications has helped us put Social Media at the centre of our PR and Marketing strategy.

    Peter Ballard, Managing Partner, Foolproof


    Tony is authoritative in the fast-moving world of social marketing. He brings progressive thinking, deep insights and flair to his work.

    Andrew Burnett, Partner, Burlywood Capital


    We decided to bring in an expert in social media to establish our presence and strategy so we turned to Tony. There has been a significant uptake in subscriptions and general traffic to our website...it has been well worth the ongoing investment.

    Nigel Winter, Publisher, Professional Outsourcing Magazine


    Your contribution over the past nine years has been highly valued …a real asset to the business. I miss having you around!

    Sir Richard Branson, Chairman Virgin Group


    Check out my latest updates!

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