xfactorcomms

Listening. Understanding. Engaging.
X Factor Communications is a social media marketing and influencer relations consultancy specialising in B2B.

We help clients plan, set up and manage their presence on social networks.

We specialise in helping clients identify and connect with target audiences such as customers, new business prospects, media, analysts and other key influencers. We then help nurture those connections in support of clients' commercial objectives.

We work with clients in Europe and beyond, with a particular focus on outsourcing, digital, technology, cloud computing and financial services.

We also mentor CEOs on social media marketing and in developing their personal social media brand.

XFC's MD Tony Wood was ranked as the UK's 13th most influential B2B Marketer of 2015 by Onalytica.

Tony is also ranked one of the UK's Top 50 UK Marketing and Advertising Influencers

Tony was named a Career Experts' 'Top 18 UK Digital Marketing Influencer', 2016
My Blog
Welcome to the blog! You can see my blog posts below.
'SMM and ABM: the perfect bedfellows' (my opinion piece in the Autumn issue of B2B Marketing Magazine)
November 13, 2017
HOW TO GET PROMOTED BY INFLUENCERS WHEN YOU ARE A “NOBODY”
October 28, 2017

May 25, 2017 · B2B,social media,Marketing
B2B Influencer Marketing... Some Uncomfortable Truths
April 13, 2017
Why the world's top brands are spending top dollar on influencers
March 9, 2017 · social media,Marketing,B2B
Top B2B influencers are the magpies of the digital world
January 26, 2017
3 B2B Marketing takeaways from 2016
January 12, 2017

December 16, 2016

November 24, 2016
Why Savvy B2Bs Are Switching On To The Benefits Of Influencer Marketing
October 26, 2016
More Posts
OUR CLIENTS
We specialise in three main areas, all within the B2B sphere:

Sourcing
Intelligent Sourcing Magazine is the leading magazine for the global sourcing community

Another long-standing client is a leading global BPO analyst firm.
Marketing Services
HeathWallace is a leading global experience design agency. Creating meaningful, human-friendly digital solutions to help leading global brands achieve sustainable competitive advantage
Linney is a sixth generation, world-class, multi-channel marketing services group. Driving innovation and change for clients through insight, creativity, technology and delivery.
Cloud Computing
Our major cloud computing client is a household name and one of the global giants of the sector. We have worked with them since 2012.
ABOUT US
X Factor Communications is headed by Tony Wood who is recognised as one of the UK's leading B2B social media experts.

Prior to setting up XFC, Tony was a founding director of Virgin Money, where he spent more than a decade in various board-level marketing, brand and PR roles.

Testimonials
X Factor Communications has helped us put Social Media at the centre of our PR and Marketing strategy.
Peter Ballard, Managing Partner, Foolproof

Tony is authoritative in the fast-moving world of social marketing. He brings progressive thinking, deep insights and flair to his work.
Andrew Burnett, Partner, Burlywood Capital

We decided to bring in an expert in social media to establish our presence and strategy so we turned to Tony. There has been a significant uptake in subscriptions and general traffic to our website...it has been well worth the ongoing investment.
Nigel Winter, Publisher, Professional Outsourcing Magazine

Your contribution over the past nine years has been highly valued …a real asset to the business. I miss having you around!
Sir Richard Branson, Chairman Virgin Group
@XFACTORCOMMS ON TWITTER
Check out my latest updates!
CONTACT OR CONNECT WITH US
Phone: (44) 7860 456410
Email: tony@xfactorcomms.co.uk

Twitter
Tony Wood
X Factor Comms Company Page
Professional Outsourcing Magazine
Tony Wood named as one of UK's 25 most influential B2B Marketers 2015
Tony Wood named in UK's Top 50 Marketing and Advertising Influencers by Lissted

Tony Wood is named a Career Experts' 'Top 18 UK Digital Marketing Influencer', 2016

Helping B2Bs achievetangible results fromSocial Media Marketing and Influencer Relations

Listening. Understanding. Engaging.

My Blog

Welcome to the blog! You can see my blog posts below.

OUR CLIENTS

We specialise in three main areas, all within the B2B sphere:

Sourcing

Intelligent Sourcing Magazine is the leading magazine for the global sourcing community Another long-standing client is a leading global BPO analyst firm.

Marketing Services

HeathWallace is a leading global experience design agency. Creating meaningful, human-friendly digital solutions to help leading global brands achieve sustainable competitive advantage

Cloud Computing

Our major cloud computing client is a household name and one of the global giants of the sector. We have worked with them since 2012.

ABOUT US

X Factor Communications is headed by Tony Wood who is recognised as one of the UK's leading B2B social media experts. Prior to setting up XFC, Tony was a founding director of Virgin Money, where he spent more than a decade in various board-level marketing, brand and PR roles.

Testimonials

@XFACTORCOMMS ON TWITTER

Check out my latest updates!

CONTACT OR CONNECT WITH US

Phone: (44) 7860 456410Email: tony@xfactorcomms.co.uk

Helping B2Bs achieve
tangible results from
Social Media Marketing and Influencer Relations

Intelligent Sourcing Magazine is the leading magazine for the global sourcing community

Another long-standing client is a leading global BPO analyst firm.

X Factor Communications is headed by Tony Wood who is recognised as one of the UK's leading B2B social media experts.

Prior to setting up XFC, Tony was a founding director of Virgin Money, where he spent more than a decade in various board-level marketing, brand and PR roles.

Phone: (44) 7860 456410
Email: tony@xfactorcomms.co.uk